Mobile PICA

The Mobile Media Education Program of PICA Foundation

What is it?

pic450250It is a  MEDIA LITERACY EDUCATION services to students, Parents and Teachers  in far-flung  Dioceses/Parishes as part of our apostolate of evangelization through the social communications media.

We are all aware that our children and adolescents today spend anywhere from one third to one half of their waking hours with some forms of Mass MEDIA. As educators we are particularly concerned – not only about the increasingly graphic, ‘realistic’ and commercial content featured in these technologies – but also of how our children and adolescents process and make sense of what they read, listen to, browse on the web and watch on television.

To answer this urgent need for Media Awareness & Literacy Education, we offer a two-hour session (per grade/year level) on critical awareness, analysis, evaluation and reflection for students.

The service is for FREE. However, we require each student to pay fifty pesos (P50) for the worksheets and booklet that we use for the sessions and which they can keep for themselves later.

Program Description & Outline

PROGRAM: “Media Awareness” Session
AUDIENCE: Elementary & High School Students
DURATION: Two to Three hours
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RATIONALE

For the school year 2008-2009, PICA wants to continue giving exclusive attention to developing the media literacy skills of children and parents. This is in conjunction with the theme underlined by His Holiness Pope Benedict XVI in his message on World Communications Day ”Children and the Media: A Challenge for Education”.

OBJECTIVES
1.To sharpen the students’ awareness of the place which MEDIA occupy in their  lives.
2.To help deepen the students’ perception and understanding of the power and impact of media languages.
3.To guide the students in the evaluation of the various media outputs especially the TV programs and movies.

CONTENT OUTLINE

(Choice of the topics below will depend on the students’ awareness level)

  1. Critical Awareness
    “Media Culture & Today’s Youth”
  2. Analysis/Evaluation
    “Media Values vs. Gospel Values”
  3. Reflection
    “The MEDIA, GOD & ME”

For further information please contact

Annaliza at:
Tel.#: (02) 831-6960 local  201 or
CP #: (0927) 343-1776
(or, directly to)

Sr. Clothilde C. de las Llagas, FSP
Tel. #: 831-17-71 (local 204 or 401)
Email:   clothfsp@paulines.ph (or)
cloth230@yahoo.com
CP # : (0919) 379-54-75

(PLEASE NOTE: Parents of students from the same school attending the session may avail of the special offer below plus an extended service of a FORMATION PROGRAM for prospective Media Club Members in your School)

A PARTLY-SUBSIDIZED PROGRAM FOR PARENTS

* FREE handouts & worksheets used for the sessions
* FREE DVD or VCD on “Media Awareness” for the school
* NO registration fee

Expected Counterpart:
1.Board and lodging for two facilitators (if location is outside of Metro Manila.
2.Arrangement of venue/media equipment by the organizers, etc..

3.Snacks/Meals for the participants (if needed)
4.“Love Offering” will always be appreciated if they wish to share.

(FOR PARENTS)

Program: “Media Awareness”
Audience: Parents/Guardians
Duration: Three hours

Program Description: A three-hour session with parents/Guardians (during card-giving days) – which will deepen their perception and understanding of media’s impact, thus, empower them to educate their children towards critical autonomy.

Objectives:
1.To provide parents/guardians with the basic understanding of how the  media can effect behavioral changes in children.

2.To offer practical guidelines for critical awareness and evaluation of media images in the light of Christian values.

Expected Outcome: Given the opportunity to gain more knowledge and skills on how to become more critical, creative and responsible media consumers, they could very well serve as our partners in the formation and media education of today’s children.

PROGRAM OUTLINE

A.  AWARENESS
Media Culture & Today’s Children
Church & Media
B. ANALYSIS/EVALUATION
Developing Critical Thinking Skills
C. REFLECTION & ACTION
Learn & Gain from the MEDIA
Family Media Literacy

(FORMATION PROGRAM FOR PROSPECTIVE MEDIA CLUB MEMBERS)

Program: Formation of Media Club Members
Duration: Two Days
No. of Participants: 40 Students
Venue: (within the school)
Date: During the School Year

Program Description: A two-day formation program for prospective Media Club members which include deepening of self-awareness, knowledge and understanding of how media operate in the psyche, and exercises on critical thinking.
Objectives:
1.To tap the inner resources of the Club members.
2.To help them develop their media literacy skills
3.To give direction to the Club as a coordinated team with a Christian and Media orientation.
Expected Outcome: Trained, motivated and ‘media literate’ club members will not only be leaders of advocacy programs within the school campus, but they may also serve eventually as support groups to Social Communications Commission in their respective parishes or Dioceses.

Program  Outline

PART  1:  WHO IS A MEDIA CLUB MEMBER?

A.  One who appreciates:

  1. the different forms of Media
  2. the different languages used by the Media to communicate meaningful messages.

B.   One who is AWARE of:

  1. the three ‘P’s of Media
  2. the positive contributions of Media to people
  3. the negative impact of Media on people
  4. the psychological effects of Media especially on children

C.   One who is ‘media literate’, or, has the ability to:

  • analyze and evaluate media messages
  • ‘make sense’ of what one sees and hears
  • make responsible choices for oneself based on Christian principles

D.  One who is willing to promote media awareness and literacy through creative  actvities.

E.   A  MEDIA CLUB member is an “effective communicator:
1.A community leader
2.A “Media Apostle”

PART II:  STRATEGIC  PLANNING

A.   VISION

1.A “dream” for a Media Club
2.A dream that will contribute to the realization of the MC

B.   MISSION

1.What members are willing to do to realize the “dream”
2.Commitments of members for the sake of the Club

C.   GOAL-SETTING (General Objectives)

1.What can be done for the School/Parish
2.Time-line

D.  S-W-O-T

1.Identify Resources: (Human/Material/Financial     /Organizational               Set-Up)
in terms of:
Strengths
Weaknesses
Opportunities
Threats
E.   STRATEGIES (Enabling Objectives) must be:

F.   PERFORMANCE  INDICATORS

1.Expected outcomes to “SELF” and to the Club
2.What difference will the strategies make

G.   EVALUATION TOOLS

Formative
SummativeWhat is Mobile PICA? How did it get started?