Graduate Program – Paulines Institute of Communication in Asia

MEDIA LITERACY EDUCATION

Goal: To train professional educators on Media Literacy

Offered on five consecutive Saturdays at 9:00 AM – 6:00 PM with a total of forty (40)
class hours per course.

Students may enroll in one or more modules and get a certificate
Or take up all 17 modules and comprehensive exam, and write a thesis to earn
units for a master’s degree in Media Literacy Education
Distance education is allowed for regular students on some of the modules, but
required to attend class on the first and fifth Saturday.

What is Media Literacy Education?

It is a process of teaching and learning about media: acquiring the skills in “reading,” analyzing and evaluation all forms of media “texts”; developing the students/participants’ critical abilities in their exposure and use of information communication technology.

Media Literacy Education in Popular Music

A study of the language of music and its application in interpreting music composition, historical overview of popular music industry, functional knowledge of music composition and recording – all as background for analysis and evaluation of popular music from cultural and moral perspectives.

Culture of Communication

A study of the evolving media culture beyond boundaries of race and nation; media environment today and its impact on individual, family and society.

Producing and Managing Television Programs

A study of the concepts and principles of producing and managing television programs and its application from a catholic perspective through skills training in planning, script writing, recording and broadcasting.

Media Literacy Education in Radio

A study of the language of radio broadcast and its application in reading radio texts from producer’s and listener’s perspectives; historical overview of radio broadcast industry; functional knowledge of radio production; all as background for analysis and evaluation of radio programs.

Communication Theories

A study of the different theories of mass media and the new communication technology and its application in interpreting research and media text analysis.

Media Literacy Education in Newspaper and Magazine

A study of semiotics and other tools of analysis, its application in reading print media texts; functional knowledge of newspaper and magazine publishing; historical overview of the industry; all as background for analysis and evaluation of newspaper and magazine contents.

Communication Research

A study of the different methods and tools of media research and its application in doing a research paper.

Media Literacy Education in Internet

A study of the language of Internet, historical development of multimedia, area of coverage worldwide, penetration in Asia and Philippines, beneficial use and adverse effects.

Media Literacy Education in Advertising

A study of semiotics and other tools of analysis and its application in reading the different forms of advertising texts; concepts and principles of advertising practices; ethics in advertising – all as background for analysis and evaluation from moral and Christian perspectives.

Media Literacy Education in Television

A study of the language of television and its application in reading TV media text from cultural perspectives; functional knowledge of TV production; all as background for analysis and evaluation of TV programs based on moral and Christian values.

Media Literacy Education in Film

A study of the language of film and its application in reading movie as media text from the director’s and viewer’s perspectives; functional knowledge of film production, an overview of movie industry; all as background for analysis and evaluation of different film genre based on moral and Gospel values.

Pastoral Communication Plan and Organizational Development

A study of the concepts and principles of communication plan and its application, strategic management, human resource management, leadership, resource mobilization, social marketing and conflict management – all in the context of Pastoral Ministry.

Producing and Managing Radio Programs

A study of the concepts and principles of producing and managing radio programs and its application from a catholic perspective through skills training in planning, script writing, recording and broadcasting.

Producing and Managing
Diocesan/Parish
/School Newspaper/Bulletin

A study of the concepts and principles of producing and managing community newspaper/bulletin and its application from a catholic perspective through skills training in planning, news and feature writing, layout designing and publishing.

Media Spirituality

A study of Theology of Communication and the use of media technology for spiritual development.